I’m in the middle of editing audio of a conversation I had with Lynne Klippel for Secrets To Getting Published, an upcoming digital product for authors. We chatted about ways authors can self-publish and market books. She shared that when someone orders her book online, she surprises them with an immediate copy of the eBook version. Great idea.

This morning I woke up to a recommendation by a friend on Facebook to read “Tech is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity.”

Of course I clicked on the link, as I’m always interested in anything which talks about focusing on abundance (what you want vs. what you don’t want).

Much to my surprise, the article included a short, five minute video where Chris Anderson, Editor-in-Chief of Wired discusses his latest book, Free: The Future of a Radical Price. In this video, he talks about all the versions of the book that are available. Many of them are free—yes free—as in $0.00. Brilliant marketing.

How great to live in a time where being generous actually creates more business—a win/win. I like that.

If you are a book author, I suggest you read the article and watch the video.

As an author, what versions will your book be available in? Which formats will you give away?