Aloha

Whether your book is published, in manuscript form, just a random collection of docs on your computer (or 3×5 cards), or just a glimmer in your heart, you need to create a platform beginning now.

Perhaps you are thinking, “But I’m not good at marketing and public relations (PR). I just want to write.”

Here’s the real deal. You’re the expert on your topic which makes YOU the best person to promote you and your topic. Guess what? This makes you a PR professional.

And here’s a great place to start.

There is a brand new online publication, inVocus, which provides daily media updates, pitching tips, expert analysis, and more. Included are tools and tips to help you be more effective when you pitch the media. You can hear podcasts of pitching preferences directly from the media contact. How cool is that?!

Check it out and Become the PR Expert for you and your topic.

Ongoing inVocus content will include:

• Daily Media Moves— Snapshots of important and interesting comings and goings of journalists, editors and bloggers
• “In Their Own Words”—Interviews with media professionals on how they wish to be approached and pitched.
• “Seize the Day” —Highlights events 30 days out and provides pitch ideas to leverage the upcoming event to build a successful campaign.
• Media Blog—News, views and reports of emerging developments to help guide PR professionals through the ever-evolving media environment.

Remember to Have Fun!